14 / IDENTIFY
Branding & graphic design
Identities and materials that build recognition through a coherent visual system, not an isolated logo.
Discuss your visual identity
Visual identity should help people recognise the business and understand its character. We start with positioning and usage contexts, then build a visual system that can be applied consistently across agreed materials.
How we work
Clarify positioning and uses
Explore and select a direction
Prepare the system and handover
Technology and implementation choices
Vector and raster formats suited to agreed uses; font licences are checked separately.
Who this service suits
For businesses needing a coherent identity or consistent visual materials. Direction starts with the audience, offer and practical uses of the identity.
What shapes the proposal
The proposal specifies deliverables, creative directions, revisions, file formats and usage rights. Legal trademark research and registration are not included by default. A logo is not a guarantee of recognition or sales.
What you receive beyond the deliverable.
- A reasoned visual direction
- Consistency between channels
- Files prepared for practical use
Deliverables
- Agreed creative direction and identity
- Colour, typography and selected applications
- Final files and usage guidance
FAQ
Does this include trade mark registration?
No. Legal checks and registration are separate from design and need the appropriate assessment.
Will I receive editable files?
Source files, delivery formats and usage rights are set out in the project agreement.
Request a proposal