17 / MEASURE
Analytics, tracking & CRO
GA4, GTM and conversion events implemented around consent and the business questions that actually matter.
Discuss conversion measurement
Useful measurement answers business questions. We define events and conversions, check the path of the data and distinguish observable behaviour from estimates, so reports have an agreed meaning.
How we work
Clarify questions and access
Configure and test events
Document limitations and reporting
Technology and implementation choices
GA4 and GTM where appropriate, aligned with the agreed consent configuration.
Who this service suits
For websites that need to measure successful enquiries rather than button clicks alone. The plan defines useful events, conversions and reports without sending personal form data to analytics.
What shapes the proposal
GA4 or GTM setup depends on access and consent controls. Data review precedes CRO recommendations; experiments need sufficient volume and cannot guarantee uplift. Technical setup does not replace legal review.
What you receive beyond the deliverable.
- Shared conversion definitions
- Data checked with test scenarios
- Reporting tied to objectives
Deliverables
- Measurement plan and event inventory
- Agreed configurations and dashboards
- Verification and interpretation notes
FAQ
Can missing historical data be recovered?
We do not assume it can be reconstructed. We check what exists and when reliable event measurement can begin.
Does tracking remove the need for consent?
No. Tool selection and loading behaviour must align with applicable requirements and the approved configuration.
Request a proposal