10 / INTENT
Google Ads management
Campaigns built around intent, conversion measurement and decisions made from evidence rather than impressions.
Discuss Google Ads campaigns
Google Ads campaigns need a clear offer, suitable pages and coherent measurement. We start with demand, budget and objectives, then choose campaign types that can be supported by the available assets and data.
How we work
Review the offer and measurement
Configure and check campaigns
Analyse data and adjust
Technology and implementation choices
Google Ads, Search Console and available measurement tools, subject to eligibility and consent.
Who this service suits
For businesses seeking relevant search demand. The service can include campaign structure, advertisements, conversion measurement and optimisation using available evidence.
What shapes the proposal
Google advertising spend is separate from management fees. Account access, landing pages, tracking consent and data quality affect implementation. Reporting frequency and objectives are agreed before launch; cost per lead and sales are not guaranteed.
What you receive beyond the deliverable.
- Structure tied to search intent
- Separate visibility of spend and conversions
- Explained reporting decisions
Deliverables
- Account review and campaign plan
- Agreed settings, adverts and measurement
- Optimisation and reporting for the agreed period
FAQ
Is advertising spend included?
Media spend paid to the platform is separate from management fees and remains under the client's control.
Do you guarantee a number of customers?
No. Demand, competition, offer, page and budget all matter; objectives are agreed without invented guarantees.
Request a proposal