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Meta Ads
Strategy, creative, tracking and optimisation for Facebook and Instagram campaigns with a clear commercial role.
Discuss Facebook and Instagram campaigns
On Facebook and Instagram, the offer and creative need to work together. We define audiences, message variants and the intended event, then test without confusing reach with a commercial result.
How we work
Review accounts and the offer
Prepare campaigns and assets
Evaluate results and adjust
Technology and implementation choices
Meta Ads Manager and available events, with authorised access and applicable consent.
Who this service suits
For Facebook and Instagram campaigns needing a clear objective, relevant audiences and suitable creative. Setup, creative testing and optimisation are connected to the offer and landing page.
What shapes the proposal
Media spend is separate from management. Available materials, account access and consent-based measurement determine launch scope. Photo/video production and the number of variants are specified in the proposal; performance is not guaranteed.
What you receive beyond the deliverable.
- Audience-appropriate messages and formats
- Creative tests with clear hypotheses
- Reporting separated by objective
Deliverables
- Campaign and audience plan
- Agreed setup and creative adaptations
- Measurement checks and reporting
FAQ
Should the accounts belong to my business?
Yes. Business advertising assets should remain under the business's ownership, with working access granted through permissions.
Are photography and filming included?
Asset production is scoped separately. Existing material can be used where quality and usage rights allow.
Request a proposal